Why Vision and Purpose is Important ? : Power of Vision and Purpose in Building Businesses

The question that has crossed our minds at some point is the significant one – why are we here, and where do we envision ourselves? Each of us has a distinct purpose, and what propels and guides that purpose is our vision. But what exactly is vision? According to the dictionary, it is the ability to anticipate what may come to be. Vision provides guidance and a preview of our lives, shaping our goals and turning our purpose into reality. A clear vision is essential to comprehend where we aspire to be in life. Once we grasp that vision brings clarity to purpose, life becomes more straightforward and meaningful. Having a vision and purpose is crucial because it influences and determines our decisions, ultimately shaping our lifestyle. This article will elaborate on and dissect three ways through which vision steers us toward our purpose.

What does the term “vision” mean?

According to Merriam-Webster, it is described as the “act or power of imagination.” When you employ vision in a forward-looking context, it allows you to formulate a mental image that serves as a tool to steer your behavior. Vision acts as a compass, offering guidance and instilling a sense of purpose.

The significance of having a vision is paramount for both individuals and businesses. In the face of challenges and obstacles, possessing a distinct vision enables more informed decision-making by clearly understanding desired outcomes.

What Constitutes a Vision Statement?

The creation of a vision statement is open to anyone, whether it be for personal use or applied to a business context.

In the case of businesses and entities, the formulation and sharing of a vision statement are standard practices. A vision statement articulates a company’s purpose and significance and is intended for stakeholders, including employees and customers.

Well-crafted vision statements are expressed in the present tense, portraying achievable outcomes and eliciting emotions.

Guidelines for Crafting a Vision Statement for Businesses

For entrepreneurs and business proprietors, mastering crafting a vision statement is valuable. The following components contribute to formulating a robust vision statement applicable to businesses and personal vision statements.

  • Project into the Future

Although a vision statement is written in the present tense, it necessitates a forward-looking perspective, as the essence of vision lies in anticipation. For a business vision statement, looking five or ten years ahead and contemplating the desired achievements during that timeframe is advisable. Questions such as the anticipated state of the world or the market in which the business operates can guide this projection.

  • Determine Position

Understanding your current position and available resources is crucial for plotting the course to your desired destination. This assessment can be facilitated through an OAS statement outlining the company’s Objective, Advantage, and Scope.

  • Outline Success

Delineate what success entails and establish measurable criteria for gauging organizational success (or personal success).

  • Conduct Research

Studying competitors or companies that serve as role models is beneficial to enhance a business’s value statement. This research can provide inspiration and a better understanding of achieving set objectives.

  • Create Measurable Goals

Align measurable goals with your vision and communicate them to internal and external stakeholders. This ensures that progress can be tracked and evaluated in relation to the overarching concept.

01 | Vision Shapes Our Social Circles

Much like how vision steers our life’s course, it also plays a role in selecting our friends and companions. Individuals are naturally drawn to and spend time with those who possess a clear vision and demonstrate discipline in pursuing it. Typically, we avoid associating with individuals who lack direction in life, recognizing the potential waste of time. Being around people uncertain about their life goals can be mentally exhausting and frustrating.

The positive aspect of having a vision is that you gradually distance yourself from individuals who do not align with it as you realize and embrace your idea. You naturally gravitate towards those who share your vision. Achieving one’s purpose is rarely a solitary endeavor because individual objectives often extend beyond personal boundaries. This interconnectivity is intentional! Purpose benefits and advances the individual and creates opportunities for others to learn and grow within that shared purpose and vision.

Hence, when someone claims to be a “Self-Made Millionaire,” it’s essential not to be misled by such assertions. Financial success is typically a result of effectively communicating one’s vision and surrounding oneself with individuals willing to invest in that vision. Similarly, your friends should contribute to fulfilling your purpose and dream by adding value. Once you understand your concept, it becomes a guiding force that attracts people willing to invest their time and efforts if you are open and honest about it.

02 | Vision Governs Our Time Allocation

How we allocate our time is intricately linked to our vision. If our vision holds significance in our lives, how we invest our time will reflect that importance. Despite the simplicity of this principle, we tend to complicate it. For instance, if your goal is to become the Employee of the Month, the time spent on post-office socializing decreases in the coming weeks, and your nightly sleep duration increases. The time dedicated to work aligns with your vision. Your actions to achieve your dream are determined by the time you invest in pursuing your goals and purpose.

This concept mirrors the disciplined approach of admired athletes in sports. Michael Jordan, for example, is celebrated for his skills and discipline as it manifests his skills. When the Bulls faced a setback against the Pistons in the Eastern Conference Semi-Finals in ’88, Jordan recognized the need to discipline himself for the upcoming championship battle. He committed to a rigorous workout routine to prepare physically and mentally for the game. Early mornings in the gym and practicing 1000 jump shots all contributed to his readiness for crucial moments, ultimately aiding the Bulls’ victory over the Pistons in ’91.

This example underscores the significance of time as our most crucial and non-renewable resource. Time lost today cannot be reclaimed tomorrow because tomorrow is uncertain. While money, people, and opportunities may reappear later in life, once time is spent, it is gone forever. Vision safeguards against wasting time, urging us to utilize it wisely.

03 | Vision Shapes Your Behavioral Patterns

Once we identify what we desire, vision plays a multifaceted role in our lives. Beyond determining our social circles and time allocation, it also plays a critical role in shaping our habits. Your vision forms the basis for your to-do list, outlining precisely what actions you need to take and gradually molding your habits over time. For instance, someone aspiring to be their boss will naturally develop habits geared towards preparing for that vision.

In anticipation of this goal, one might dedicate 30 minutes each morning to reading business books, gaining a deeper understanding of what it entails to run a business. Upon arriving at the office, the individual might listen to business interviews featuring other entrepreneurs on platforms like Forbes and Bloomberg, seeking common threads that led to their success.

 Additionally, attending monthly seminars in the network and learning firsthand from other entrepreneurs in the field becomes a valuable practice for a comprehensive understanding.

Establish and adopt habits that propel you toward your vision and purpose. Recognize how we invest our time, energy, and resources can contribute significantly, bringing us closer to our goals compared to where we were yesterday.


Identifying and embracing your purpose is a challenging journey. Amidst the multitude of opinions about our strengths, how we should lead our lives and the careers we should pursue, it can be bewildering and disorderly. However, once you ascertain your purpose independently and articulate your vision in writing, life becomes simpler and less complicated. Society often perpetuates the notion that busyness equates to success and importance, a frequently misleading

Understanding our purpose narrows and focuses our lives, making them clearer because we now have a definitive direction. Uncover your purpose, formulate your vision, and observe the transformative journey life takes you on. Just ensure you fasten your seatbelt and relish the experience.